In the modern era of digital marketing, all the information we could ever need is just a search away. The mainstay of this miracle is the internet and the contents available on web pages. Criminal defense lawyers can significantly benefit by sharing resources and publishing content on their law firm websites.
In this article, we will cover criminal defense blog topics that are perfect for generating quality content that will drive more traffic and drive leads.
Changes in the Law
The law is vibrant and dynamic. It is living and breathing, which means that it is continuously evolving. This alone provides a stream of new blog articles and content ideas for criminal defense lawyers to write about.
For instance, in the area of criminal law, you can write about how a new law will impact arrests and prosecutions in your state. This type of content is beneficial on several fronts, first for prospective clients who have failed to abide by the new law after it has passed and are newsworthy at the time it’s being given. This has the potential added benefits of attracting backlinks to your website and hence building your online authority.
Criminal Justice Statistics
When it comes to link building for law firms, compiling and presenting statistics on your website can create great authority-building content.
State and federal websites already have statistics available. To make your blog content stand out and valuable, it needs to contain some unique elements that make it more interesting than the actual stats you cite. Compile normalized annual statistical reports into multi-year graphs that show trends or compare your local state statistics with federal and national average reports.
Current Events Related to Criminal Law
An excellent way to attract more attention to your firm’s blog is by covering national criminal cases or events currently in the news and add your unique angles to your posts. Write an opinion article about the cases or your take on how the facts and Evidence presented to date might impact the case’s outcome. If there is misinformation about the case, then take the opportunity to correct it or show your argument.
Newsworthy cases and arrests in your local market and community
Just as there will be cases and arrests that receive national coverage and media attention, the same will occur at the state level and even within the city or county, your firm is based. The smaller the geographic area, the fewer occurrences there will be. Still, major metropolitan areas, as well as the state level, could make up a significant portion of your blog’s content.
This is just one blog topic, so develop a blogging strategy that incorporates half a dozen or more topic ideas on this list. That will ensure that you never have to wait to write the next article.
Defining Legal Terminology
There is so much legal jargon that the public doesn’t understand and may never need to. But when someone is facing criminal charges, and either they, a loved one or a friend is researching the topic, they will search online for the terminology and what it means in their situation.
This could include broad terms such as warrants, felonies, and misdemeanors to more specific terms like disorderly conduct, intoxication, restraining orders, and injunctions.
Factors and Evidence that impact Court Proceedings
When someone is facing criminal charges, they will want to conduct research and understand the charges’ seriousness. They will also want to know how to avoid, beat or lower the expenses. Publish articles that address these questions and give your visitors reliable information about their case. This can include “what is physical possession?” and “how do you prove constructive possession?”
There’s an array of different content ideas around this one type of post topic. Articles in this category can be targeted at a national, state, or local level – depending on the article and crime you’re writing about.
Answer Criminal Law Questions
Like the topic discussed above, there are many questions that people are searching for answers to online. Two types of questions we’ve covered so far include factors and Evidence and defining legal terminology. However, there is a vast amount of questions being asked by people every day and a lot of questions they’re seeking answers to. Everything from “what’s the difference between a misdemeanor and a felony” to “how is jail time calculated?” and “can a misdemeanor become a felony?”
Like many other topics discussed, these questions can be scoped to a specific state, such as “Can a felony be reduced to a misdemeanor in Illinois?”